Routledge Handbook Of Sport Communication -Myassignmenthelp.Com

Question: Discuss About The Routledge Handbook Of Sport Communication? Answer: Introduction The paper outlines how the various diversified cultures have impacted on the practice of communication and public relation. The Australia country has been selected in the paper. Australia is a country which is surrounded by the Indian and Pacific oceans. Various critical changes have been shown in the country. The impact of those changes has been discussed in the task. The paper provides a description about the impact of countrys culture such as sports, health, indigenous affairs, entertainment, etc, on public relations and communications. The report talks about the changes that took place in the country over a period of time. There is a description about the country and its culture. Culture of Australia Australia has changed in the few decades. The culture of the country is unique and dynamic, therefore, it helps to build and develop the economy of Australia. Now Australia is largely known for its trends and its way of living (Barbera, 2014). The Country is famous for its western adaptation. The western culture of the country attracts more and more tourists to its place. The country is accounting for its attractive places such as the Great Barrier Reef, Sydney Opera House, a vast interior desert. The changes brought in Australia such as in terms of sports, health, health, indigenous affairs, entertainment, governmental policies and social media management has shown a wide impact on public relations and communications. With the help of attractive culture, the country has been able to make a reciprocal relationship with other countries. The Country has been able to maintain a good image in the world with the help of unique culture (Altman Hinkson, 2010). Impact of sports on public relations and communication Cricket is the national game of Australia. The impact of sports on public relations and communication has been wider. Sports have changed the outlook of the country in the world. In todays era, public relation practice in terms of sports has become the part of sports business. It serves the cricketers more money to play well and a source of entertainment for the public. The communication between large groups of society takes place through such activities. The sports have changed over the past 30 years (L'Etang, McKie, Snow Xifra, 2015). Also, sports have become a way to attract a large number of customers in the country. People like sports and they are always ready to overflow their money. The public relations have grown stronger and organized. Public relation is considered important in the field of sports management as well as in the field of business. Although sports are not much organized as a business, however, it has a wider impact on public relations (Pedersen, 2017). Impact of health on public relations and communication The health has become a supreme characteristic for the country in order to develop trust in the hearts of its citizens. Australia has become much advance of from its past in terms of taking a good care about the health of its citizens. They are putting more efforts in bringing the advancement equipment required during health checkups. Over the past few decades, the public relations with the country has grown so strong because the healthcare which is provided by the country served the community to a large extent. The health-related behaviors have shown positive changes in the people to a great extent. The health facilities have satisfied the public. Health has been a major factor for the people in the world. In todays fast developing world, healthcare has become a major concern for people (Hopwood, Skinner Kitchin, 2012). There are many hospitals developed which give advanced technologies to cure sufferings. Earlier, saving a life was very much difficult in the country because people did not provide solutions to some problems, but in the present people can find the solution for each and every major cause and issue. Therefore, the impact of health on the public relations has shown a great connection between the country and its citizens. Health factor has raised many questions about the facilities provided by the hospitals and doctors still people prefer to spend large amounts of money to get fit and healthy. The changes relating to health has also become a way of earnings by large institutions that provide training for fitness using various equipment and machines like, trade mills. Therefore, health concern now has become very fancy and expensive in the country like Australia (Hansen Cox, 2015). Impact of indigenous affairs on public relations and communication Indigenous affairs refer to the rights of those people who are from a historical background and their culture is often politically dominating than others. These people are considered to be the origins of the history. These people are considered to be the examples of those who are aware of the history and its culture. They know about the practices that are being performed in the past. The affairs of indigenous show a wide change from the point of view of how culture developed from past and what further changes will take place in the future (Altman Kerins, 2012). The indigenous people know the actual happenings of the country so they are asked to share their thoughts among the groups. People also listen to these people with great interest in what they speak is something that is acceptable and highly experienced. There are people who write about their experiences in the books. These books are sold to the best sellers among the citizens. There are people who are very much interested in knowing the past of the country. Therefore the impact of such affairs has grown on the public relations. With the help of indigenous, people come to know about the culture and customs followed by the country in the past (Sullivan, 2011). Impact of entertainment on public relations and communication Entertainment has become a greater source of connecting with people across the country. Earlier the source of entertainment for the citizens of Australia used to be theaters, radios, music and art forms. The transformation of these sources has raised the grounds of Australia. From a long decade, these sources of entertainment have changed with the cinema halls, concerts etc. The music also helps to change the environment of Australia. The unique and attractive music have won the hearts of the public. The impact of entertainment on public relations and communications has formed a new way of living life for the citizens of Australia. These new advanced sources have been proved to timeless and enjoyable. Entertainment has become a major aspect of killing boredom (Singhal Rogers, 2012). It also helps to feel happy every time. Through entertainment, people started gathering in large numbers and they are being more communicative with each others. This entertainment has become an easy sour ce for the people of the country. It has helped them to come out of their busy lifestyle in order to enjoy life. Music also helps to reduce stress and frustration of people. The country serves the people various facilities to enjoy. The past culture has been transformed into the present tourists spot, which also raises the economy of Australia. These different sources of entertainment provide a chance to people to live happily in the country. It also has a larger impact on communication and public relations. In todays competitive world, entertainment is important source and thing for the citizens in the country. The entertainment has become a medium to communicate with public (Moss DeSanto, 2011). Impact of government or not-for-profit on public relations and communication Impact of government can be seen on a large scale in carrying out the public relation and communication. The policies are made by the government in history differ from the policies made by the new government in action. These policies are made keeping in mind the needs, wants and requirements of the public. In a democratic country, it is the right of people to share their knowledge, ideas, thoughts, and opinion with others. This provides a chance to the public to express themselves and question the government (Newsom, Turk Kruckeberg, 2012). The public relation plays a significant and vital role in the government; therefore the decisions taken by the government does not harm the society. The policies made by the government involve the betterment of its citizens. The government asks its people to strictly follow the rules and abide by the laws rather than violating them. The laws and rules made by the government are a way to show dedication towards the country. Also, this creates a re lationship between the public and the government in a healthy manner (Lee, Neeley Stewart, 2011). In todays modern world, the nonprofit organizations have started for the welfare of the society. There has been a large change in the way of treating people. Australia is a democratic country and it serves the rights of people fairly. These organizations have become beneficial for those people who are unable to live their life. These NGOs have shown a way to many people in the country. Earlier the people were asked for slavery and to do some minor work to fulfill their basic needs and requirements but todays world these nongovernmental organizations have started to improve the life of people (Carver, 2011). Impact of media relations or social media management on public relations and communication The impact of media relations and social media management on public relations and communications has engaged the levels of the country. Mass Media are highly used to reach to a larger section of the population. They are a way to convey a message to the society without indulging any physical practice. Through social media, people come to know about the happenings in the country. The impact of media has advanced the lives of the people. It has become easier to keep a track on the happenings that take place in the country. Social media has proved to be a good source for providing information to people. Media has given a chance to develop and build the modern world (Lin Atkin, 2014). Australia has adopted the culture of social management through advertising, casting, reporting, etc. Media is that sector of economy which has helped people to provide various information to people. It has given the country a wide platform to express its opinion and to reach more and more people in the worl d. In todays world, media management has become a wide network for getting daily updates (Razmerita, Kirchner Nabeth, 2014). The idea behind serving the country with such facility is to make the country up to date about each and every change that occurs in the society. Therefore, the impact of media management has served the country with greater knowledge and experience. It has also helped people to develop the understanding. Now it is assumed that social media has become an important source to separate the country from other countries (O'shaughnessy Stadler, 2012). Conclusion On the above-mentioned study, it has been analyzed and concluded that Australia is able to create a new history in the world. The change in the culture of Australia has changed its western form and structure as well. Culture plays a crucial role in each and every country to build an effective and dynamic economy. The impact of sports is widely seen in the field of cricket, impact of health on the public relations has given positive changes, impact of indigenous affairs has made us aware about the people belonging to the origins of history, impact of entertainment has filled the minds of public with joy and happiness, and impact of media relations have made it quite easy to know the day to day updates on public relations and communication. The social media, government, sports, health, entertainment and indigenous affairs play a significant role to maintain effective communication and public relations. It also helps to maintain a unique culture in the country. 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